eatlah — AI ordering for the world's 28M food stalls

28M+

Micro food businesses across Southeast Asia still running on paper

<5%

Of those merchants have any digital ordering infrastructure today

5min

From snapping a paper menu to receiving live orders via QR

Commission-free for your first 3 months. Then a flat 50¢ per order. Always.

The state of small food

Every other platform was built for chains. None of them were built for you.

A hawker earning S$3,000–8,000 a month can't afford a 25–30% commission. They can't afford a S$600 POS terminal. They can't afford a six-month onboarding process. So they stay offline — and lose customers to the long queue at the stall next door.

Other platforms

Commission per order25–30%

Hardware requiredS$600+

Setup time2–6 weeks

Menu updatesManual reformat

Customer relationshipThey own it

vs.

eatlah

Commission per orderS$0.50 flat

Hardware requiredYour phone

Setup time5 minutes

Menu updatesSnap a new photo

Customer relationship100% yours

How it works

Three steps.
That's the whole product.

Snap, Scan, Serve — the only three things a hawker ever needs to do, finally working in one place.

STEP 01

Snap your menu

Take a photo of your existing menu — laminated, handwritten, chalkboard, doesn't matter. Our AI reads dishes, prices, and options in under five seconds.

STEP 02

Scan to order

We generate a clean QR code for your stall. Customers scan, browse, order, and pay — all without you touching a single piece of hardware.

STEP 03

Serve it fresh

Your phone buzzes — a new order is in. Tap to accept, start cooking, serve it up. No missed customers, no paper tickets, no shouting across the stall.

Live demo

Snap a menu. Go live.

The full flow — merchant upload, AI-structured menu, confirm & publish, customer ordering, merchant order management. This is the real eatlah interactive demo.

eatlah.app/demo

Step 1

Snap a menu

Merchant uploads a physical menu photo.

Merchant

Customer

1 / 5

Want to open in a new tab? Open live demo →

What's in the box

Everything a hawker needs.
Nothing a hawker doesn't.

QR ordering, on a paper napkin if you have to.

We generate a QR code you can print, stick, or prop up next to your stove. Customers scan, browse, order, and pay. You cook. That's the whole thing.

eatlah.app/your-stall

AI menu recognition, not data entry.

Photo in, structured menu out. Works on laminated, handwritten, even faded menus. If it can be read, we can sell it.

Community delivery for the last mile.

Optional batch delivery from your stall at S$0.50/order. Built around the neighbourhood, not gig-economy math.

Order alerts, loud and clear.

Your phone buzzes. A new order is on its way. No more missed customers, no more "I didn't see you."

Cross-stall meal deals.

Bundle a drink from the uncle next door with your chicken rice. Customers order from two stalls, one checkout. The neighbourhood wins, you split the basket.

Today's bundle

🍗

Chicken Rice

from Ahmad's Stall

S$4.50

🥤

Barley Juice

from Lim's Drinks

S$2.00

S$6.50 S$7.50

Pricing

Free for early hawkers.
Simple after that.

No subscriptions, no hidden fees. The first 100 stalls to join eatlah get 3 months completely free — every feature, no strings attached.

First 100 hawkers
get 3 months free

We're betting on relationships, not lock-in. Try the full platform risk-free, and only decide if it works for your stall.

Claim your free spot

Everything included

Snap a photo of your menu — AI reads dishes and prices automatically

Online order-ahead so customers skip the queue, pickup in-store

In-stall QR ordering — customers scan, order, and pay at their table

Voice broadcast — hear every new order the moment it comes in

Bilingual support — switch between English & Mandarin in one tap

Daily dashboard — track order count and revenue at a glance

After the free trial? We'll sit down with you, look at what worked, and agree on a fair price together. No auto-charges, no surprise invoices — just a conversation.

Why eatlah

Built around the hawker,
not the platform.

"The binding constraint was never capital. It was finding a team willing to do the unglamorous, stall-by-stall work of actually making this work."

VALUE 01

Merchant first, always.

Every decision starts with the hawker stall owner in mind. If it doesn't make their life easier at 6am during lunch rush, we don't build it.

VALUE 02

Radically simple.

No hardware. No training manuals. No monthly fees that eat into margins. One photo, five minutes, and a QR code that actually works.

VALUE 03

Community over platform.

We're building infrastructure for the neighbourhood — batch delivery, cross-stall deals, tools that connect hawkers to the community around them.

Our journey

Built, not promised.

The product shipped before the pitch deck. Here's the timeline — including the parts that are still in motion.

Q1 · 2026

Project kickoff

Identified the digital exclusion gap among SEA's 28M+ small food merchants. Began market research across Singapore hawker centres.

Q2 · 2026

MVP development & hackathon win

Built merchant, rider, customer, and admin apps. Won Top 20 at UCWS Singapore Hackathon. AI menu recognition hitting 90%+ accuracy on real menus.

Q3 · 2026

Pilot launch In progress

Onboarding first hawker centre merchants in Singapore. Targeting 20+ stalls, 500+ QR orders processed. Community delivery pilot at one HDB block.

Q4 · 2026

Scale & regional expansion

80+ active merchants, 5,000+ cumulative orders. Cross-stall meal deals launch, university canteen outreach. Preparing for Malaysia and Thailand entry.

2027 →

Southeast Asia, stall by stall

Indonesia, Vietnam, the Philippines. The same QR, the same five minutes, in 12 more languages. One neighbourhood at a time.

Behind eatlah

Four founders.
One mission.

A team that built the product before seeking funding — not the other way around. Full-time, all-in, based in Singapore.

Howen

CEO

NTU MSc. Product strategy, business model validation, and go-to-market execution.

Jiko

CTO

CityU HK MSc, SUSTech BSc. Built the AI menu recognition engine and platform architecture from scratch.

Wilson

CFO

CityU HK MSc (ESG). Financial modelling, unit economics, and investor relations.

Shari

COO

York PhD, Glasgow MSc. Merchant onboarding, BD strategy, and delivery operations.

Get started

Stop losing customers to the queue next door.

Book a free 15-minute walkthrough. We'll come to your stall. Or just snap a photo of your menu — and you're live before the lunch rush is over.

Try the demo → Book a free walkthrough